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| (l to r): Greg Milken (C'95) and Seth Gerson (C'95) |
The fall season is here, which begs the question, is it cold enough to break out a coat...and soon the scarf and gloves? Will you need a rain jacket for your trip to LA this weekend?
One Penn alum created a new iphone app that will help you with these decisions.
More after the jump!
application. In the spot, Neil demonstrates that the new Newsday Ipad app is better than the newspaper in all kinds of ways, except for one... In a matter of 4 days, the video became viral and reached 1,000,000 hits!
As part of my ongoing "Fashionista" series, I want to introduce to you an alum who is on the constant lookout for fresh new up and coming designers.
So much so, that she's started a new website where you too can get the inside scoop...
"We thought of this idea during the worst part of the recession where my brother and I looked at each other and asked, 'There must be something out there that we can make faster and better?' I remembered how tough it was to learn the film budgeting software Entertainment Partners Budgeting and afterwards filmmakers would hire me to create budgets. Professional budget makers often charge at least $1,000.00 per budget and take a month to deliver. So my brother and I set out to create a budgeting website that asks several specific questions, like 'What is your desired total budget? What genre is your film? Are there child actors in your film?' and automatically creates a professional film budget customized to your script/project."It was a combination of Adam's experience producing films (Tortured
starring Laurence Fishburne released by Sony, Unrest
released by Lions Gate) and his understanding of mathematics and computers that allowed him to create the website.
". Since then he has set it up at Red Wagon and is looking for a TV writer to develop it.
Here's a gem for our "Penn Performers" week...
Wanna win a trip to LA and meet with a Hollywood casting director, talent agent and headshot photographer?
Thanks to a Penn alum, the chance is now yours!
What does one do after being in the spotlight on CBS' Survivor?"Where other newsletters like Thrillist, Daily Candy, Urban Daddy, and Ideal Bite offer some form of a lifestyle tip: a restaurant recommendation, a fashion suggestion, or an opinion on a new gadget, the “product” that The Toilet Paper offers our readers is relevant knowledge. As Ricky Gervais, creator of the hit show "The Office" preaches, “Guys love facts.” We agree.
So, TTP takes one topical news story from the headlines (Politics, Business, Sports, or Pop Culture) and provides entertaining facts, statistics, quotes, lists, and definitions that support that topic; we think of it as funny and relevant bits for a guy’s daily banter; at the water cooler, on dates, at the bar with friends. Our simple format also provides a compelling way for our advertising partners to get their product information out to a valuable demographic in an entertaining and informative way. We have recently been featured in the NYPost, RadarOnline, The Guardian, Askmen.com and numerous other sites."
And it is confirmed. Based on all my posts, the class of 1999 seems to be the most media-centric class that I can see!!
Carolyn Anne Dizon (W'90, Parliamentary Debate Team) is cooking her way through the entire Top Chef The Cookbook and has shared it with all of us. She is now over half-way through the cookbook, and along the way she blogs about the process on her BravoTV Blog "The Cookbook Chronicles", shows step by step photos and overall explains things to the home cook. In addition she discusses the episode the dish was featured on, and also blogged about the past season 5's Top Chef's weekly episodes. "I have always been cooking, was an avid follower of Julia Child since my teens, did tons of cooking in elementary school and high school, and at Penn, during my senior year, had a "cooking club" with my roommates where we would all rotate each night one of us taking on the role of making dinner. I also tried to perfect pumpkin pie my senior year at Penn - I think I may not have succeeded in that endeavor - I remember for one version (I made about 8 versions), I forgot the eggs, and the less-than-perfect results were launched out the window of my rowhouse apartment onto 40th Street, much to the dismay of my roommates and friends! But seriously, I believe that during my sophomore year when I lived in High Rise East, I was one of the few people who actually made use of the kitchen!
My blogging started rather spontaneously. I always had been doing my version of "blogging" by musing on "whatever" - often reality TV shows - to many friends via email and we'd keep a running dialogue going. Recently I met two women through friends of mine who both work at BravoTV.com. I told them what a fan I was of the show and "impressed" them with my knowledge of all kinds of trivia from the show. I guess they were impressed because they asked me if I wanted to audition to blog for the Top Chef cookbook. I jumped at the opportunity and after sending two sample blogs got the position." (find out more about why she's doing this blog HERE)
"I love my blog for this recipe because it is an AMAZING dish using classical French technique (which I feel is key to any properly trained chef - it provides the foundation for them to branch out from after). This recipe required a lot of steps, has great photos, was a huge success (totally a "clean plate club" meal), and the blog is a little funny because the blender basically exploded when I was blending the sauce - still I battled on, which is precisely what I would hope any home chef/cook to do as well.
"Barker, a former Hollywood screenwriter with an MBA, said his Facebook campaign has cost him little more than $100. He's targeted ads to Microsoft, Apple, Netflix, Youtube and IDEO -- basically companies that are in media. He's gotten contacts and interviews, ironically, with other companies who were impressed by the ad.More about Eric here:
He said he "went nuclear" with the Facebook approach because of the rough job market and he needed to get attention quickly. "My background is in Hollywood," he said. "Nothing in Hollywood gets done effectively through formal channels. Everything is done by friend of a friend and reputation. The real world is not that much different."
His dream job would be something in product marketing and/or development, he told me.
About his Facebook approach, he said: "We're all marketers now, like it or not. Getting access [through the Web and interactive social media tools] is easy. It's now all about marketing and branding yourself."
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