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Friday, November 20, 2009

Dawn Ostroff
Great entertainment career advice alert!

This past summer, the Penn Women's council hosted a "career mentoring" event in Los Angeles featuring "winning woman" CW Entertainment President (and Penn parent) Dawn Ostroff.

The event was for recent female graduates as well as female juniors and senior undergrads.  ...And yes, I attended it so I could bring it all to you, my DT readers!

UPenn Winning WomenAs you'll see in the DT exclusive videos below, Dawn is another example of having a great career path filled with lots of changes and rich experiences. 

Listen to her journey in our videos after the jump! 








Here are some highlights from the videos you see above
(My apologies for not using a tripod with my handheld camera....if you'd like hide your browser in the background and just listen to her : ) ):
1-Opening Remarks
  • Susanna Lachs (C'74) talks about the history of the Trustees Council of Penn's Women (2:30 )...which is essentially an all girls Penn network
2-Part 1

Find out:
  • when Dawn knew she wanted to be in the entertainment business
  • how the Fonz helped launch her career
  • how she went from an internship in radio, to the TV newsroom
2-Part 2

Find out:
  • which shows Dawn produced for Disney
  • her love for juggling
  • the value of working at a small company
  • the move from NY to LA for a golden career opportunity
  • the greatest challenge she ever had (4:45)
3
Find out:
  • what interesting facts Dawn learned about her female CW viewers when the network first launched
  • how people are watching the CW like they read a magazine...
  • what people who are watching the CW are doing every minute on the internet to further promote the shows
4
  • Dawn gives an intro to their new CW show "The Vampire Diaries
5
  • Dawn sums up the 4 keys to becoming successful (at minutes 1:00, 1:40, 2:20 and 3:20)
6-QA 1
  • "Will the CW be continuing with heavy product placement?"
7-QA 2
  • "Does having a family effect in getting a job in the TV industry?" (the answer may surprise you!)
8-QA 3
  • "Was Dawn able to transfer her marketing skills from Lifetime network to the CW?" (very interesting story abaout how she helped bring Lifetime's demographic age down!)
9-Closing Remarks
  • Susanna Lachs thanks Dawn

More of Penn's "Winning Women" HERE




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