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Friday, May 16, 2008

Beverly Hills ChihuahuaRecently I reported that film producer Todd Lieberman's (C'95, AEPi, Mask & Wig) will be producing a new guidance counselor film for Disney and is currently in Boston shooting 2 back to back films with some big stars

Now a new fun promo video just got released on the web promoting Todd's next new movie, Beverly Hills Chihuahua.

The plot of this film is as follows:

"A pampered Beverly Hills Chihuahua named Chloe (voice of Drew Barrymore) finds herself accidentally lost in the mean streets of Mexico without a day spa or Rodeo Drive boutique anywhere in sight. Now alone for the first time in her spoiled life, she must rely on some unexpected new friends including a street-hardened German Shepherd named Delgado (voice of Andy Garcia) and an amorous pup named Papi (voice of George Lopez) to lend her a paw and help her to find her inner strength on their incredible journey back home."
The interesting part of this is how producers like Todd (and Dave Baronoff (C'99, L'02, AEPi, Mask and Wig)) are using the web to create viral videos to help promote their films.

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