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Friday, January 4, 2008


Did you catch The Celebrity Apprentice last night?

Wharton alumni Donald Trump (W'68), Ivanka Trump (W'04), and Don Trump Jr. (W'00) are back for a seventh season (Thursdays, 9pm NBC) with a whole new twist where celebrities play to earn money for their charities.

Having been a fan of the show and a former web producer for the Yahoo! Apprentice site, I've got to say from what I can tell, this season is pretty good. Mostly because of the personalities of the attention seeking Omarosa, the somewhat cocky Piers Morgan and the crass Gene Simmons. The best part of the show so far is watching Trump and these "celebrities" (and I'll use that term loosely) interact. While these celebrities will be playing for charity, it will be interesting to see how the season pans out when the stakes to become the winner aren't as personally high to these celebrities as compared to past season's candidates. Also, I do think the show works better back in New York. What do you think?

Watch Trump explaining the business of doing favors

Click here to check out how this season will be a different Apprentice


Per NBC.com, The Celebrity Apprentice has a whole new slant this season:
"Contestants will not be vying for a job with Donald Trump, but the business-savvy celebrity contestants will be working towards a greater goal -- as they raise over a million dollars for their various charities throughout the season. Not only will the final winner be crowned the first 'Celebrity Apprentice,' but he or she will also have the honor of delivering a $250,000 bonus check to their designated charity.

All 14 celebrities will be competing in business-driven tasks around New York City, using their fame along with their proven business acumen to win challenges, while ultimately raising money and awareness for their respective causes.

Just as in the regular "Apprentice," the celebrities will be subjected to long hours, grueling mental challenges, personality clashes, and intense scrutiny -- all without the help of their regular support system of agents, managers, and personal assistants.

Certain tasks encourage the contestants to reach out to their network of celebrity contacts for assistance or donations -- making for entertaining surprise visits by some of the world's biggest stars along the way.

All of the tasks will be judged by Trump and his advisors in the boardroom. Returning back to the boardroom are Trump's children (and colleagues) Ivanka and Donald Trump Jr., alongside longtime Trump Organization employee and "Apprentice" advisor George Ross. In a new twist, the boardroom will feature a "rotating seat," allowing a variety of famous business leaders and industry legends to join Trump in spirited judgment on tasks for the first time in the series."


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Posted by Matt | 11:38 AM | , , , , , , | 0 comments »

Thursday, January 3, 2008

Before we dive into a new year of some exciting alumni and undergrad news (and I've got a ton of it coming soon), some more class projects recently have come to my attention worth noting.

As we can all attest, at one point or another, finals have gotten the best of all of us.

Having experienced his first semester of finals, freshman
Ben Grinberg (C'11) thinks the desire for success during finals turns all of us into animals.

See what I mean and check out his class project video for Video I!

Watch Ben's interpretation of some of the animals you'll find in Penn's library
(this is great!)

Starring:
Allison Karic (C'09) -- Turtle
John Vilanova (C'09) -- Rhino
Genna Erlikhman (C'09) -- Ape
Ben Grinberg (C'11) -- Writer/Director/Guy
Jenny Birnkrant (C'10) -- Cat
Megan Reilly (C'10) -- Ostrich
with voice overs by Sean Kelly (C'11)

Click here to check out other class video projects!


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Posted by Matt | 2:30 PM | , , , , , , , , , , , , , , | 0 comments »
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