Wednesday, April 30, 2008

CoverBoy: Recognized for his Monster of a Campaign

A couple of months ago one Penn alum was featured on the cover of a popular magazine and now news of another alum on a magazine cover.

Dave Baronoff (C'99, L'02, Mask and Wig)
was selected by Ad Age magazine (leading advertising/media industry publication) for their Digital-A List for running a top 10 digital campaign. Dave has been recognized for developing the viral online marketing campaign for the Cloverfield movie.

Read the article here to find out how he generated worldwide excitement for the film!

Learn more about Dave and his journey in Hollywood.
(great for anyone considering a career change or career in Hollywood)

Check back tomorrow to see how Dave is helping us with our May Contest!
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